cosmaline "Enjoy your curls " - media planning

  There are many tactics in our campaign " enjoy your curls! ", we will discuss it : - Our first step, create ads (pictures and video ) about our campaign under the tittle " enjoy your curls" , and post it on Instagram  and on Facebook as a post , to spread awareness about the shampoo , conditioner , and other products specialized to the curly hair and curly hair care ,  and let girls know about it especially girls with curly hair. -  Create an ads on Instagram that appear between stories , and include the series of curly hair shampoo . - Create boosts on Facebook , to let a big number of people ( girls ) see it and follow it . - Cooperate with channels on tv .  the Cosmaline marketing team will released an Ad that is a broadcast for a month on LBC, MTV, and Al Jadeed .   We want to show through visible and immediate results how each enjoy your curls shampoo program can and will instantly and dramatically improve the quality of your hair and by extension your life t

Strategy: To return to the objectives to be achieved, we have developed the basic plan in the long term and include many things as: create a big campaign for curly hair shampoo with the help of social media like Instagram , Facebook and the website of our brand , by creating attractive videos and ads ( pictures) at the beginning of the campaign , and create other ads for this campaign on other  digital media like TV. in addition , we will let girls be aware of our brand and campaigns. plus,  attract new customers with the help of celebrities and influencers( endorsement) after the the launching of campaign, and increase our followers and profits.  Visuals:                                         logo of our campaign                                      Instagram  + Facebook  post                                       poster