Tactics + Flowchart

  There are many tactics in our campaign " enjoy your curls! ", we will discuss it :

- Our first step, create ads (pictures and video ) about our campaign under the tittle " enjoy your curls" , and post it on Instagram and on Facebook as a post , to spread awareness about the shampoo , conditioner , and other products specialized to the curly hair and curly hair care ,  and let girls know about it especially girls with curly hair.

- Create an ads on Instagram that appear between stories , and include the series of curly hair shampoo .

- Create boosts on Facebook , to let a big number of people ( girls ) see it and follow it .

- Cooperate with channels on tv . the Cosmaline marketing team will released an Ad that is a broadcast for a month on LBC, MTV, and Al Jadeed .   We want to show through visible and immediate results how each enjoy your curls shampoo program can and will instantly and dramatically improve the quality of your hair and by extension your life too. The ad is also modern, dynamic, and confident which perfectly embody the Cosmaline woman. 

- The PR of the campaign also include an in-depth interview on the range with Cosmaline Product Developer, Ornella Naime, on MTV Alive( in the morning).

- Create a give away on Instagram contains the shampoo + conditioner + final wash + mask (for curly hair) +2 brush hair + 2 plastic tie hair , in this way, the page of cosmaline win a lot of followers, and comments and likes on the post and lovers !

- Create a competition on Facebook and Instagram for curly hair girls , and we will post the picture of winner girl with curly hair on the package of the shampoo  for two months . this competition have many condition and rules . For sure by this step, we will win more and more followers and the girls should interested in cosmaline.

- Collaborate with JAMALUKI magazine( because it cares in the beauty of women: hair care, skin care , and makeup . This magazine have a lot of women followers) : create a video explaining the new Serie of curly shampoo and its advantages for curly hair  , and post this video on the page of "JAMALUKI " and it is intended for girls with curly hair.

- Create a special page affiliated to cosmaline page , that have a title : " enjoy your curls with cosmaline " , this page contains advices for curly hair girls : how to take care of it , and how to use our products . and contain videos to girls who have curly hair , how they take care of their hair.

- Create another giveaway in the new page on Instagram " enjoy your curls ", to gain more likes and followers . this give away let people win : the set of curly hair shampoo+ diffuser for curly hair + brush hair + a cotton hair towel . 

- Endorsement : collaborate with a celebrities to help us and talk about cosmaline and its advantages for curly hair , its been as an influencer because they have a lot of followers. we can collaborate with miram fares because she have a curly hair.

- Collaborate with blogger and influencer on Instagram and Facebook  to post a short video on their stories , talking about cosmaline and our new campaign.

- Offer : get one set of the curly hair(  shampoo + conditioner ...) and win another 2 set for free + 2 tie hair +2 cotton hair towel + 2 brushes .

- Create an ad as a short video with the help of a girl with curly hair that showing her beautiful hair by the products of cosmaline , and set this ad on channel that care on the beauty of women.

Flowchart:

month	Media outlet	Tactic+ the time	event	Budget( approximately)
January	Instagram facebook	20 January  : create ads (pictures and video ) about our campaign under the title " enjoy your curls" , and post as a post , to spread awareness about the shampoo , conditioner , and other products specialized to the curly hair and curly hair care ,  and let girls know about it especially girls with curly hair. 30 January: create an ads on Instagram that appear between stories , and include the series of curly hair shampoo	:The first step of our campaign.
February	Facebook	create boosts on Facebook , to let a big number of people ( girls ) see it and follow it .
march	Instagram facebook	In 8 march, create a giveaway on Instagram contains the shampoo + conditioner + final wash + mask (for curly hair) +2 brush hair + 2 plastic tie hair , in this way, the page of cosmaline win a lot of followers, and comments and likes on the post and lovers ! In 21 march , create a competition on Facebook and Instagram for curly hair girls , and we will post the picture of winner girl with curly hair on the package of the shampoo  for two months . this competition have many condition and rules . for sure by this step, we will win more and more followers and the girls should interested in cosmaline.	8 march : according to international women’s Day.   21 march : according to international hair day
April	television	cooperate with channels on tv . the Cosmaline marketing team will released an Ad that is a broadcast for a month on LBC, MTV, and Al Jadeed .   We wanted to show through visible and immediate results how each enjoy your curls shampoo program can and will instantly and dramatically improve the quality of your hair and by extension your life too. The ad is also modern, dynamic, and confident which perfectly embody the Cosmaline woman.		2000$
may	television	The PR of the campaign also include an in-depth interview on the range with Cosmaline Product Developer, Ornella Naime, on MTV Alive( in the morning).		2000$
June	television	cooperate with channels on tv . the Cosmaline marketing team will released an Ad that is a broadcast for a month on LBC, MTV, and Al Jadeed .   We wanted to show through visible and immediate results how each enjoy your curls shampoo program can and will instantly and dramatically improve the quality of your hair and by extension your life too. The ad is also modern, dynamic, and confident which perfectly embody the Cosmaline woman.		4000$
July	magazine	collaborate with JAMALUKI magazine( because it cares in the beauty of women: hair care, skin care , and makeup . This magazine have a lot of women followers) : create a video explaining the new Serie of curly shampoo and its advantages for curly hair  , and post this video on the page of "JAMALUKI " and it is intended for girls with curly hair		1000$
august	instagram	First of aug: create a special page affiliated to cosmaline page , that have a title : " enjoy your curls with cosmaline " , this page contains advices for curly hair girls : how to take care of it , and how to use our products . and contain videos to girls who have curly hair , how they take care of their hair. End of aug: create a short video with the help of a girl with curly hair that showing her beautiful hair by the products of cosmaline , and set this ad on channel that care on the beauty of women.
September	instagram	In 9 September: create another giveaway in the new page on Instagram " enjoy your curls ", to gain more likes and followers . this give away let people win : the set of curly hair shampoo+ diffuser for curly hair + brush hair + a cotton hair towel .	9 Septembern :According to international beauty day
October	instagram	First of October: collaborate with a celebrities to help us and talk about cosmaline and its advantages for curly hair , it’s been as an influencer because they have a lot of followers. we can collaborate with Miriam fares because she have a curly hair.   collaborate with blogger and influencer on Instagram and Facebook  to post a short video on their stories , talking about cosmaline and our new campaign.
November	The website of cosmaline	Make a cover page( poster ) for the website of cosmaline under the title : enjoy your curls
December	Instagram	Holiday offer : get one set of the curly hair(  shampoo + conditioner ...) and win another 2 set for free + 2 tie hair +2 cotton hair towel + 2 brushes .	In the end of december :According to Christmas and new year