cosmaline "Enjoy your curls " - media planning

Strategy: To return to the objectives to be achieved, we have developed the basic plan in the long term and include many things as: create a big campaign for curly hair shampoo with the help of social media like Instagram , Facebook and the website of our brand , by creating attractive videos and ads ( pictures) at the beginning of the campaign , and create other ads for this campaign on other  digital media like TV. in addition , we will let girls be aware of our brand and campaigns. plus,  attract new customers with the help of celebrities and influencers( endorsement) after the the launching of campaign, and increase our followers and profits.  Visuals:                                         logo of our campaign                                      Instagram  + Facebook  post                                       poster           

I n this period of time, Lebanon face a bad economic status , so every brand a n d especially the international  b ra n d face a price increase . Here, comes the role of b ra n ds with affordable prices, that people will buy what is cheaper. Cosmaline had affordable prices for it's product , so w e should create a  big b ra n d awareness for the curly shampoo of cosmaline to let girl purchase from it . our campaign have a tittle : Enjoy your curls ! Objectives:  Our campaign has many objectives and goals: -L et girls be aware of the cosmaline shampoo. -  T ry to attract new customers( girls ) by different ways- maintain it's popularity. - Attract girls with curly hair to try a specific shampoo  for curly. - Attract loyal customer. -  =>increase profits(increase followers o n social media). I n this campaig n the audie nce  are the young  girls .( we should talk about this ne xt step ). Market needs - Hair treatment  - Perfect curly hair - Style - Price ( favorable)