Objectives - Target audience

In this period of time, Lebanon face a bad economic status , so every brand and especially the international  brand face a price increase . Here, comes the role of brands with affordable prices, that people will buy what is cheaper.
Cosmaline had affordable prices for it's product , so we should create a big brand awareness for the curly shampoo of cosmaline to let girl purchase from it .
our campaign have a tittle : Enjoy your curls !

Objectives: 

Our campaign has many objectives and goals:
-Let girls be aware of the cosmaline shampoo.
- Try to attract new customers( girls ) by different ways- maintain it's popularity.
- Attract girls with curly hair to try a specific shampoo  for curly.
- Attract loyal customer.
- =>increase profits(increase followers on social media).

In this campaign the audience  are the young  girls .( we should talk about this next step ).

Market needs

- Hair treatment 
- Perfect curly hair
- Style
- Price ( favorable)
- Hair care

Product offering

  -Hair care

  - Curly treatment 

  - Saving  money!


target audience:

Our target audience are the girls, especially girls who have a curly hair and those who care about their hairs.
  Market segmentation : 
  •       Demographics segmentations :

-   Gender:  female

-  Age: 13 to 35 years.( those are the most that follow the pages of cosmaline on social media):

about 20% : age between 13 and 18

and 80% : age between 18 and 35


- Single or married. 

- Education: graduated college , or no graduated.

- Work :  employed , and no employed.

- Income level : > 200 000 L.L (cosmaline have an affordable price for people) .

-  Social class:   lower middle and it can be upper middle   and upper class.( because of the lower price)




  •   Behavioral segmentation

            - Girls who care about their hair .

               - Girls who followed cosmaline on social media.

            - Girls who like their curly to  Be perfect.

            - Curly girls that have problems I their hair

            - Girls who like to try something new ( new brand )

            

  •  Psychographic segmentation

            - Girls who care  about their hair.       

            - Girls who tends to lifestyle.

            - Girls that like to trying something new 

            - Girls who are active on social media like Instagram , Facebook …

              

  •        Geographic segmentation
              We offer this product to girls all of Lebanon (general Lebanon population).
           Beirut- bekaa- north Lebanon- south Lebanon



Market needs


-Style

-Price

-Brand


Product offering


  - Looks

  - Value for money!

  - Styling

  - Care of hair 




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