cosmaline "Enjoy your curls " - media planning

I n this period of time, Lebanon face a bad economic status , so every brand a n d especially the international  b ra n d face a price increase . Here, comes the role of b ra n ds with affordable prices, that people will buy what is cheaper. Cosmaline had affordable prices for it's product , so w e should create a  big b ra n d awareness for the curly shampoo of cosmaline to let girl purchase from it . our campaign have a tittle : Enjoy your curls ! Objectives:  Our campaign has many objectives and goals: -L et girls be aware of the cosmaline shampoo. -  T ry to attract new customers( girls ) by different ways- maintain it's popularity. - Attract girls with curly hair to try a specific shampoo  for curly. - Attract loyal customer. -  =>increase profits(increase followers o n social media). I n this campaig n the audie nce  are the young  girls .( we should talk about this ne xt step ). Market needs - Hair treatment  - Perfect curly hair - Style - Price ( favorable)

SWOT analysis:  Strengths : -  Local :  it’s a local brand( made in Lebanon ) : for sure the every local rad have a favorable price the a international brand , and that is suitable for people especially I this difficult economic stage . - The lowest a nd  b est price  to people . -  Strong Communication :  it  has been trying to reach out to a customer across the social media  , cosmaline use a strong activity o n social media especially the Instagram . -  Worldwide shipping : it's a successful stage In any local brand.   Weakness:   -  Limited product line -  Absence of ads a nd pri nt media , ;like billboard , tv ads, newspaper .. - Absence of support a n d endorsement . - Poor advertisement. - The position of other b ra n ds  . Opportunities:  -  Steep growth potential in this bad   economic status ( in Lebanon ) , a n d because the lowest price of cosmaline . so, ma n people will go to purchase from it. - Heavy investment I n the research of shampoos . Threats : -    C

situation a nalysis      it's a Lebanese bra n d,   Launched in 1986, we provide you with a continuous and complete range of products that takes care of your beauty and grooming needs, from tip-to-toe. Our products fall into the following categories: Hair Care, Hair Styling, Hair Color, Body & Skin Care, Men’s Care, and Kids Care.  United by advanced and innovative formulas, carefully selected raw material and trendy convenient packaging, Cosmaline products are unique and share the same values of protection and safety for all.  Simply, we make your day by creating brands that you insist upon! Manufactured and developed at our 25,000 sqm and high-capacity state-of-the-art plant in Lebanon, our products are tested in Cosmaline’s laboratories using test methods that are aligned with the guidelines of the European Pharmacopeia and  are regularly tested by an accredited laboratory according to  Cosmetics GMP, ASTM, FDA, and ISO methods and regulations.   Cosmaline is Cosmetics GMP