About cosmaline - Background

situation analysis

  

•  it's a Lebanese brand,   Launched in 1986, we provide you with a continuous and complete range of products that takes care of your beauty and grooming needs, from tip-to-toe. Our products fall into the following categories: Hair Care, Hair Styling, Hair Color, Body & Skin Care, Men’s Care, and Kids Care. 
• United by advanced and innovative formulas, carefully selected raw material and trendy convenient packaging, Cosmaline products are unique and share the same values of protection and safety for all. Simply, we make your day by creating brands that you insist upon!

• Manufactured and developed at our 25,000 sqm and high-capacity state-of-the-art plant in Lebanon, our products are tested in Cosmaline’s laboratories using test methods that are aligned with the guidelines of the European Pharmacopeia and are regularly tested by an accredited laboratory according to  Cosmetics GMP, ASTM, FDA, and ISO methods and regulations.
  

   Cosmaline is Cosmetics GMP certified , along with ISO 9001 for Quality and ISO 14001 for the Environment.
  

• Cosmaline’s R&D laboratory is equipped with the appropriate technologies and staffed by a team of accredited researchers that are on-hand to provide consumers with innovative products. Cosmaline offers fully-integrated solutions; beginning with product concept development, formula development, brand naming, and concluding with innovative and creative package development and design.

• Cosmaline relies on social media to display and sell its products. so it had many pages as on Instagram : there are 66.4k followers! it's a big number! and on Facebook there are 70k followers( people who like and follow the page ) . plus their website ( www.cosmaline.com ) to let people buy the products.
  

Cosmal Cure Professional

it's a successful work for cosmaline!

Cosmal Cure Professional express hair therapy programs are formulated to boost moisture, shine, thickness, and manageability. Containing natural extracts, Cosmal Cure Professional shampoos, balsams, and masks melt into the hair, deeply repairing it while enveloping each strand in velvety softness.
Bring salon treatments to the comfort of your own home. and this had got a lot of admiration from girls !

Marketing mix of cosmaline :

Products :

Cosmaline conclude many products : hair care , hair styling, hair colors, body and skin care, kids care and sanitizers .

The shampoo of cosmaline have many category :soft wave , treatment and for curly hair.

and there are many type of conditioners and masks that fit with every hair type.

products for body and  skin care conclude many things  like :

SYMI ,SKINNET, SOFT WAVE BODY CARE, SOFT WAVE HANDWASH, COSMALINE MOSQUITO REPELLENT

 

 the products of kids : Soft Wave Kids

Soft Wave Kids offers fun shampoos, conditioner, sensational shower gels and fruit scented styling gels, carefully and especially formulated to truly care for your children. Mild on the youngest of hair and most delicate of skin, only the highest quality ingredients are selected for our full-of-happiness-formulas, further ensuring that bath time is fun time.

Tear Free, Soap Free, Paraben Free, and Dermatologically-tested

and for cosmaline sanitizers :there are 3 types: COSMALINE  HAND SANITIzERS, COSMALINE SANITIzERS SPRAY(125ml , 400ml)

Prices:

Cosmaline have affordable prices for all products , 

for example : the soft wave natural cure shampoo(400ml) : 8000 lbp .

-the cosmal cure professional mask : 11000 lbp

-conditioner : 6000 lbp

Place and promotions :

Cosmaline Manufacturing is in Beirut, but cosmaline only use online shop ( from the website , or from social media )   

 Manufacturing > Distributor > customer  ( Manufacturing > Online beauty websites / cosmaline  website > End customer)

About promotions, 

Online Channels: cosmaline  has a massive Facebook, Instagram and YouTube followership and it makes the best use of it for promoting its latest launches and giving product updates. and cosmaline use a lot of give away that increase the followers ad the shopping .

Competitors and competitive analysis:

Our competitors include all  beauty and hair care companies that our target audience may consider to have the same benefits as price or advantages. we chose our primary competitors due to similar products, advantages, category loyalty, and the target audiences they attract. we analyzed and try to compared cosmaline to all of our primary competitors. we took its consideration brand and product overview, each  media mix witch includes media spending .

  - Savanah cosmetics is a new  Lebanese brand( launched 3 years ago) , that have products  for skin care and beauty . in the latest period ,   Savanah launched a series of shampoo and hair care in affordable prices. ( shampoo 750ml +conditioner 750 ml +1 hair    serum 100 ml only for 15000 lbp!) - aloha shampoo : 11000lbp - aloha conditioner : 11000lbp. 

-Beesline is a natural cosmetics Lebanese brand  , that have products for skin care, lips care and body care . in the latest period, Beesline launched a series of shampoo In affordable price : Beesline daily use shampoo fragrance free ( 12000lbp).

- lagoon  is a Lebanese brand that offers a wide range of hair care products and body care , it have shampoos for all hair type and with different naturals oil  with affordable prices. their products are launched in many online pages like : my kady, feel22 and other.

prices: shampoo with olive oil & argan400 ml : 7750 lbp-  lagoon extracts shampoo with argan& aloe Vera : 8500 lbp

- Garnier:  its an international brand , but it have a big popularity in Lebanon ,because of its big collection of skin care and hair care. Garnier have a series of shampoos for all hair type and many series like : ultra doux ,..it had launched a shampoos for curly hair that have been worked in the CGM! as know, it has an affordable price . Garnier worked on social media and have big number of followers.

 

• 
  
• 
  
• 
  

•