SWOT analysis:
Strengths :
- Local : it’s a local brand( made in Lebanon ) : for sure the every local rad have a favorable price the a international brand , and that is suitable for people especially I this difficult economic stage .
- The lowest and best price to people .
- Strong Communication : it has been trying to
reach out to a customer across the social media , cosmaline use a strong activity on social media especially the Instagram .
- Worldwide shipping : it's a successful stage In any local brand.
Weakness:
- Limited product line
- Absence of ads and print media , ;like billboard , tv ads, newspaper ..
- Absence of support and endorsement .
- Poor advertisement.
- The position of other brands .
Opportunities:
- Steep growth potential in this bad economic status ( in Lebanon) , and because the lowest price of cosmaline . so, man people will go to purchase from it.
- Heavy investment In the research of shampoos.
Threats :
- Competition : there are many new brand that arise in this period , that try to reach to the customer with a best price( like sanitizer , shampoo … )
Our mission and vision
Our beautiful mission
We are committed to offering superior personal care brands in keeping with tomorrow’s trends that satisfy a cross-section of customer needs and aspirations
Our beautiful vision
To be a significant player in the personal care industry by building strong brand loyalty and by enjoying a commanding global presence.
Our heartfelt promise
We are committed to guaranteeing winning partnerships with our stakeholders, implementing sound practices that aim to ensure respect for the environment, and promoting responsible beauty through our CSR program.
Our devotion to sustainability
Cosmaline is built on solid values that promote our business while keeping our people and planet happy and healthy. We follow strict ethical guidelines that respect the law, support human rights, protect the environment, and benefit the communities in which we operate
Distribution:
Lebanon
Iraq
Tunisia
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